Skills
Strategy
Content
SEO
Sales
Ops
Marketing Sprint
Strategy + Management
Creative + Implementation
One-time Audit
Online Program
This isn't a thought experiment. Paperclip.ing is a real company being built from the ground up with AI agents handling operations, marketing, sales, and delivery. No hypotheticals. No demos. A real business, run by agents, built in public by Wilcoe.
Follow the Build →Most companies use AI as a tool. A copilot here, a chatbot there. Paperclip.ing treats AI as the team. Every function — marketing, sales, operations, finance — is handled by AI agents, with humans in a strategic oversight role only.
You've hired freelancers. You've hired agencies. You've hired in-house. What if you hired agents instead? Not as assistants. As the actual workforce. That's what we're testing.
It's slow, expensive, and risky. Marketing teams take months to ramp. Agencies mark up everything 3x. Freelancers disappear mid-project. You already know this because you've lived it.
AI agents can handle 80% of marketing execution at 10% of the cost, with more consistency and zero ego. Strategy still needs a human brain. But execution? Agents are already better at it than most teams — they just need the right system.
Nobody's proven it yet. Not at scale. Not in public. Not with real revenue on the line. Every AI demo looks great in a controlled environment. We want to know what happens when the stakes are real and the agents have to perform week after week.
Every role you'd normally hire for, we're building as an agent. Here's the team running Paperclip.ing:
Positioning, competitive analysis, and market research. Scans the landscape, identifies gaps, and recommends where to play — before a human ever weighs in.
Blog posts, email sequences, social content, and landing page copy. Produces at volume with a consistent voice, on schedule, without writer's block.
Technical audits, keyword research, on-page optimization, and internal linking. Handles the tedious, high-leverage work that most teams deprioritize.
Proposals, outreach sequences, and follow-up cadences. Keeps the pipeline moving without the overhead of an SDR team or the inconsistency of doing it yourself.
Reporting, attribution, and performance tracking. Pulls the numbers, surfaces what's working, and flags what isn't — so decisions happen faster.
Ad copy, landing page design direction, and visual concepting. Generates options at speed so the creative bottleneck disappears.
We're documenting everything in The Playbook — the decisions, the agent configurations, the metrics, and the failures. Weekly updates. Real numbers. No cherry-picking the wins.
What we shipped, what broke, and what we learned. Every week, published publicly so you can follow along or build your own.
Traffic, revenue, costs, agent performance. We're sharing the dashboard, not just the highlights. You'll see what an agent-run company actually looks like in the numbers.
The prompts, the workflows, the tools. If we figure out a system that works, you get the blueprint. That's the point.
We're not just building Paperclip.ing for ourselves. The systems, workflows, and agent configurations we develop are available to clients through our AI Teams service and hands-on program.
Explore AI Teams →or
Book a Call →Content coming soon.