Skills
Strategy
Content
SEO
Sales
Ops
Marketing Sprint
Strategy + Management
Creative + Implementation
One-time Audit
Online Program
The 10-week marketing playbook for founders, teams, and AI-powered operations. Choose the path that fits how you work.
Structured lessons covering positioning, messaging, content strategy, SEO, paid media, email automation, sales enablement, analytics, and systems design.
Downloadable worksheets, strategy canvases, content calendars, audit checklists, and planning templates you can use immediately.
Recorded lessons for each module plus optional weekly live sessions with an instructor. Learn at your own pace or join live.
Each week spotlights specific Wilcoe AI skills from our 15-skill Claude-powered pack that match the topic, so you work faster and produce sharper results.
Hands-on weekly assignments that become sections of your capstone Strategic Digital Marketing Playbook — a portfolio-quality deliverable.
Includes prep for Google Ads Search, Google Analytics 4, and HubSpot Email Marketing certifications.
Welcome and preparation. Set up your tools, meet the case study companion, and understand how the program works.
Define who you serve, what makes you different, and why someone should choose you. Build customer personas, craft your value proposition, and map the consumer journey.
Develop a messaging framework and brand voice guide. Learn how generative AI tools like ChatGPT and Gemini accelerate every marketing task.
Structure your site to convert visitors into leads. Apply the StoryBrand framework, optimize calls to action, and audit technical performance.
Build a content engine with pillars, formats, cadence, and distribution. Plan social media strategies, content calendars, and community engagement.
Technical setup, keyword strategy, on-page and off-page optimization. Learn both traditional methods and AI-driven SEO techniques.
Create awareness through Google Ads, social advertising, and organic amplification. Calculate customer acquisition cost and return on ad spend.
Build email sequences, automate workflows with HubSpot, and design lead nurture systems that run around the clock.
Arm your sales process with pitch decks, one-pagers, case studies, proposals, follow-up sequences, and a marketing-to-sales handoff system.
Set up Google Analytics 4, build dashboards, create reporting cadences, and use data to continuously improve every channel.
Integrate everything into a repeatable marketing system. Build your implementation timeline, budget, and operating rhythm. Present your capstone Strategic Digital Marketing Playbook.
Three ways to run the playbook. Pick the one that fits how you work.
You're the marketing department. This gives you the playbook.
Turn your scrappy team into a structured marketing operation.
Build a full marketing team with AI agents — no headcount required.
Most marketing training teaches individuals. This program trains your team to operate as a unit — with shared language, assigned roles, collaborative projects, and a playbook that belongs to the business, not just one person.
One-time investment. Train the team once, run the system forever.
What if you could run positioning, content, SEO, email, ads, sales enablement, and analytics — all with AI agents doing the execution? This program teaches you how to build, configure, and manage a full AI marketing operation using Claude-powered workflows.
One-time investment. No monthly retainers. No new hires.
Three paths. One playbook. The system that fits how you work.
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